The Primal Kingdom

The Inspiration Behind The Primal Kingdom

Bob Bernotsky

It lights a fire under your ass and you couldn't blow it out if you wanted to. For us, it was meeting an elderly couple at a parking lot near a bike trail. Only this wasn't your average retired couple. 

It was a beautiful Saturday morning. My wife and I had just unloaded our mountain bikes and were gearing up to hit the trail - when a white van pulled into the lot. It was one of those high roof vans with no windows on the sides - just a couple of mountain bikes strapped to the back of it. As the couple got out of the van, we couldn't help but notice their age. They had to be in their 70's!

 I walked over to ask the guy if he needed help unloading their bikes. He said "Nah, I got it. But you wouldn't happen to know of any campsites in the area, would you"? He then took the bikes off, opened the back door, reached into a refrigerator, and grabbed a couple waters. The inside of the van was totally customized. It was neat as hell! It had a bed, a small cooking area, a refrigerator (stocked with a bunch of healthy goodies), and plenty of storage.

 It turns out that these old folks were just a healthy retired couple - driving around from state to state, enjoying different bike trails, and soaking up the great outdoors. After shooting the breeze with the guy, they hop on their bikes, and off they go on the trail - like they had done it a thousand times before.

 My wife and I thought that was the coolest thing! To be that age and be healthy enough to just cruise around - wherever, whenever, and ride trails together like two kids. I mean seriously, how often do you see that? It was a first for us that's for sure. 

As a healthy and active couple ourselves (me being 46 and my wife 39), meeting this couple was an inspiration to say the least. Your average person in their 70's couldn't do what they were doing - not by any means. These people didn't just take this activity up a few months ago - or a few years ago. Decades of healthy living, exercise and staying active is the reason why they were still living life to the fullest.  

 This day was not only inspirational to us, but it also really hit home. Why? Because they were the same age as our own parents. But our parents couldn't do these things - not in their conditions. If only someone had sparked them to lead healthier lifestyles when they were younger, maybe they'd be out there playing in the outdoors as well.

After that day my wife and I couldn't stop thinking about how we could touch people in a healthy way - in a way we wish our own folks were touched. How could we make it easier for people to live a healthy lifestyle? How could we educate the generations behind us - to spark them to lead healthy lifestyles too? How could we make it possible to spread the "healthy bug" - so more people could live life to the fullest in their golden years? 

Fast forward to almost a year later and The Primal Kingdom is born! Wooohooo!!!

 We’ve made it more affordable for people to live healthier lifestyles, built a community of health conscience individuals where they can communicate and share their interests and help motivate each other – AND every membership and every shopping trip made on the site will donate to two incredible charities that teach kids about nutrition and fitness. The more members we have and the more shopping you do, the bigger the impact we can make on the world!

The one thing that all healthy people have in common is -they'll do whatever they can to help others get healthy. We're no different. If all goes as planned, seeing elderly people enjoying the great outdoors will be as common as seeing kids at a playground.  

We believe it's a possibility...don't you? 

 



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